How to Kill your Own Ideas:
- Expect to receive all the credit
- Never look for a second right answer
- Drag your feet; lack a sense of commitment or excitement
- Run it through endless committees
- Wait for market surveys and full market analysis
- Hold lengthy meetings to explore its merit
- Boost cost estimates, just to be safe
- Set unrealistic deadlines
- Don’t get opinions, ideas, or feedback from others
- Make sure it is the only idea you ever have
How to Generate Even More Ideas:
- Use the “what if” compass – suggest opposite actions to test out an idea. For example, What if we stretch it – or shrink it. What if we combine it – or separate it. What if we appeal to kids – appeal to seniors?
- Use a negative definition – think about what something is not. For example, The conflict is not – life threatening, it is not the first or the last, it is not all we do in church.
- Flip-flop results – think about producing the opposite from what you desire, to give you a new perspective on the problem.
- Challenge assumptions – ask “why” or “why not” with some regularity
- Creative borrowing – what ideas you’ve seen or heard about elsewhere might work for you in your situation?
- Metaphorically speaking – Try using metaphors to describe your problem or see it in a new light.