Last Fall the Parish Conference adopted a new strategic plan to focus on new growth for our congregation. The plan was crafted to place us on a positive trajectory for our impact on the community, our ministry to our congregation, and increasing attendance and resources.
One of the highest priorities of our plan was to secure the services of a manager for our communications and marketing. Our hiring committee received over 49 applications for this contracted role. The position currently will be available for approximately 20 hours per week for the next six months after which we will assess the effectiveness of this approach. We feel very fortunate to have received the services of a newcomer in our community, Kendall Martin.
Kendall is a senior marketing and communications consultant and he and his fiancee are looking forward to being a dynamic part of the FUMC community. His overall professional experience includes a mix of traditional advertising, public relations, online communications and co-branded promotions for clients such as the U.S. Army, Infiniti, Nissan and Kellogg’s. He has also provided marketing services and strategic communications counsel to the UMC Baltimore-Washington conference and Good Hope Union UMC in his hometown of Silver Spring, MD.
In 2002, Kendall completed his Master of Business Administration from the American University in Washington, DC with dual concentrations in Marketing and Financial Management.
Some of the deliverables for this role include developing and implementing a communications plan (including branding, social media, online video and email). This plan will assist FUMC in reaching 80% of our members monthly, connecting with 75% of first-time visitors, and attracting 12 earned media mentions annually within 3 years. We want to put in place the communications infrastructure necessary to reach all age groups in adaptable ways within our congregation and in the wider community. We want to build a common brand and messaging supporting our goals (for mission and resources) so we have successful outreach.
Please join us in welcoming Kendall to the northwest and to Portland’s First Church!